of the book "Designing a Document Strategy."
Available now: "Selling your Strategy and Managing Change"
Length: 45 minutes
This lecture is suited for user groups and customer forums, and
provides tips to overcome challenges in selling a document strategy
and justifying return on investment. Managing change and overcoming
roadblocks to implementation are explored as well.
Contact us for more information, and read below for more details
info@document-strategy.com
503.452.9166
www.Document-Strategy.com
Summary of the session:
The number one cause of death for a document strategy is a lack of
sponsorship and support. Support for your strategy is absolutely
essential, but obtaining the sponsorship you need is not easy, and
will require a sound justification coupled with the ability to
persuasively speak with prospective supporters of your plan. Selling
your strategy is only part of the challenge, however. You must also
elicit the cooperation of your co-workers to make your strategy work.
If people resist change and find ways to interfere, your strategy
will not take sail.
This session will examine ways to get the support you need; first by
constructing a solid business case for your strategy and then by
building the ability to "speak the language" of your potential
sponsors. Next, we'll examine ways to enlist the support of
co-workers by understanding the roles people play in a successful
change initiative. We will also examine the natural and emotional
reactions that people have during times of change.
Questions to be explored:
- How can you "sell" your strategy to decision makers?
- How will you get the support of your co-workers?
- How will people react to change?
- How will corporate culture influence the success of your strategy?
About the Speaker:
Kevin Craine is the author of the book "Designing a Document
Strategy," which has sold in over 30 countries and is required reading
at universities in the U.S., Canada, Europe and Australia. Over the
past 25 years Kevin has managed document services organizations in the
health insurance, aerospace and pharmaceutical industries. Kevin is
the founding editor of "DOCUMENT" magazine and has written extensively
in the areas of process improvement, document management and business
technology.
Contact us now to book a lecture or seminar:
info@document-strategy.com
503.452.9166
Made available by Craine Communications Group and MC2 publishing.
www.Document-Strategy.com
 | Xplor Document University (Course Chair/Instructor) | |
| Tower Software Annual Customer Conference (Keynote) | |
| Copy/Canon customer conference, Memphis (keynote) | |
| Pitney Bowes docSense annual customer conference (keynote) | |
| Metavante CSF Technology Conference (keynote) | |
| IKON conferences in Portland, Dallas, Sacramento (keynote) | |
| Society for Technical Communication (keynote) | |
| Xplor International Global Conference | |
| International Publishing Management Conference (keynote) | |
| Insurance Regulators Examiners Society of Oregon (keynote) | |
| Xplor International Document Strategies Conference (Chairman) | |
| Xerox DocuWorld | |
| Business Forms Management Association (training seminar) | |
| Oregon Graduate Institute of Science and Technology (seminar) | |
| IKON University (training seminar) | |
| Metavante CSF Technology Conference (keynote) | |
| IPMA National Conference |
Random Feedback
"Yesterday was a great day for our company thanks to you. All
attendees felt the information was very useful. I will keep you in mind
for any future events. Thanks again for your support!"
- Harold Baker, Global Imaging Solutions
"Thank you for your participation at our annual customer conference.
You set the baseline objectives nicely and several other presenters
made reference to your book and presentation to set up their own
topics. You set the table very well. I'll see you around-- again, much
thanks."
- Scott Gerschwer, Pitney Bowes docSense
Portland, Oregon
503.452.9166
www.crainecommunicationsgroup.com
Portland, Oregon
503.452.9166
www.crainecommunicationsgroup.com
